A’s Trademark Request for “Las Vegas Athletics” Denied Urgently

URGENT UPDATE: The U.S. Patent and Trademark Office has officially denied the Oakland Athletics’ request to trademark the names “Las Vegas Athletics” and “Vegas Athletics.” This significant setback comes as the team prepares for its anticipated move to Las Vegas in 2028.

The Athletics, who have maintained the nickname “Athletics” since their inception in 1901, now face a critical decision. They have until March 29, 2024, to request an extension to file a new trademark application within a six-month window. This ruling underscores the challenges the franchise faces as they transition to a new market.

Officials from the Patent Office deemed the nickname “Athletics” too generic, raising concerns about potential confusion with other entities. This decision echoes a similar ruling made on January 9, 2024, when the NHL’s Utah team was denied the use of “Yetis” due to trademark conflicts.

The A’s are currently playing at a Triple-A ballpark in West Sacramento, California, and are solely using the name “Athletics” for their branding. Meanwhile, plans for a $2 billion, 33,000-capacity stadium on the Las Vegas Strip are well underway, with club officials confirming the venue is on track to open in time for the 2028 season.

“The ballpark is on schedule to open as planned,” club officials stated during a recent meeting with the Las Vegas Stadium Authority.

As part of their preparations for the move, the Athletics have made several high-profile signings, including an $86 million, seven-year contract for left fielder Tyler Soderstrom, marking the richest deal in team history. Soderstrom finalized his contract on December 30, 2023, at the A’s Experience Center in Las Vegas. Additionally, the team acquired second baseman Jeff McNeil from the New York Mets, further solidifying their roster for the upcoming seasons.

Owner John Fisher is actively seeking investors to help fund the new stadium, which has received up to $380 million in public funds from Nevada and Clark County. The A’s have committed to covering the remaining costs, ensuring their move to Las Vegas is financially viable.

As the franchise navigates these changes, fans and stakeholders alike are eager to see how they will adapt to the new landscape. The trademark decision adds another layer of complexity to their transition, emphasizing the urgency of securing their brand identity in a new market.

Stay tuned for further updates as the Athletics continue to pursue their plans for Las Vegas. The next steps regarding the trademark and stadium construction will be closely monitored as the team approaches this pivotal moment in their history.