Ford Scrambles to Revive Sales with Renault EV Partnership

URGENT UPDATE: Ford has just announced a major shift in its strategy to regain market share in Europe by partnering with Renault to develop and manufacture new electric vehicles (EVs). This move comes as the automotive giant faces a dramatic decline in sales, delivering only 256,750 cars in the first ten months of 2025, a staggering drop from 1.2 million in 2005.

The collaboration marks a critical juncture for Ford, which has seen its market share plummet to 2.9 percent. This urgent strategy follows the discontinuation of several popular models, including the Ka, Fiesta, Focus, and Mondeo, leaving Ford scrambling for options in a fiercely competitive landscape.

According to official reports, the forthcoming EVs will be built on Renault’s Ampere platform, with two models expected to arrive as early as 2028. While the specific identities of these vehicles remain under wraps, they are anticipated to be smaller models, potentially including a hatchback and a crossover variant. Ford emphasizes that despite being engineered by Renault, the new vehicles will maintain “authentic Ford-brand DNA” and “distinctive driving dynamics.”

This partnership not only aims to rejuvenate Ford’s presence in Europe but also highlights the growing trend of automakers collaborating to navigate the challenges posed by the transition to electric mobility. The Ampere platform supports various models, including the Twingo and Renault 5, but Ford asserts that its cars will differ significantly from their Renault counterparts, moving beyond mere rebranding.

However, the shift to electric will come at a price. These future models are expected to be more expensive than traditional internal combustion engine vehicles, complicating Ford’s efforts to reclaim its lost market share. The realities of EV production—higher costs and potentially lower profit margins—pose further challenges for the company.

In addition to passenger vehicles, Ford and Renault are also exploring a partnership for light commercial vehicles, having signed a letter of intent to jointly develop small vans. This broader collaboration could help both companies streamline operations and share development costs, a critical factor as they adapt to the changing automotive market.

With Ford’s future hanging in the balance, the automotive community watches closely for the rollout of these new EVs. The implications for consumers, investors, and the broader industry are significant, as the transition to electric vehicles accelerates and competition intensifies.

Stay tuned for more updates on this developing story as Ford and Renault work together to redefine the future of mobility in Europe.