Asia Pacific Video Revenue Projected to Reach $196 Billion by 2030

The Asia Pacific video industry is set to achieve revenues of $196 billion by the year 2030, as outlined in a recent report by Media Partners Asia (MPA). This projection indicates an average annual growth rate of 2.8% from 2025 to 2030, with online video being the sole contributor to net growth, expected to expand at an impressive annual rate of 7%.

In a significant shift, MPA forecasts that India will surpass China to become the largest subscription streaming market, with an anticipated 358 million individual subscribers. Despite this milestone, India’s revenue share is expected to remain considerably smaller—nearly five times less than China and almost three times less than Japan.

Growth in Premium Video on Demand

The report further predicts that the premium video on demand (VOD) market will grow by more than $12.5 billion between 2025 and 2030. Key markets driving this growth include Japan, China, and India, followed closely by Australia, Korea, and Indonesia. MPA categorizes this segment to include subscription video on demand (SVOD) and premium ad-supported VOD, which is projected to reach $52 billion.

Conversely, traditional television revenues are anticipated to decline by $8 billion, with China, Japan, and India responsible for nearly 70% of this decrease. Australia and Korea are expected to contribute more than 15% to the overall decline in traditional TV revenues.

The report highlights that revenues from social video and user-generated content are set to increase by $11.4 billion, driven by advertising and the growing inventory of connected TV. China, India, and Australia are predicted to lead this segment, which will total approximately $44.5 billion.

Market Concentration and Value Shifts

Another notable finding from the MPA report is that the top 15 video platforms will account for 58% of total online video revenues in 2025, indicating a rising concentration of revenue among a few key players. Leading platforms include YouTube, ByteDance’s Douyin and TikTok, alongside Netflix and prominent national services such as JioHotstar in India and U-Next in Japan.

Vivek Couto, CEO and Executive Director of MPA, stated that connected TV has become “a structural driver of value creation across the region.” He emphasized that the premium video market is increasingly reliant on pricing strategies and average revenue per user (ARPU). Couto articulated that, “Value is shifting decisively toward streaming, social platforms and CTV-led monetisation. Markets with scale, pricing power, and strong local content ecosystems will continue to outperform, while traditional television economics face long-term structural erosion.”

Couto also pointed out that success in this evolving landscape is not solely based on volume but rather on the ability to monetize premium experiences, which are now anchored by sports, high-quality local programming, and emerging formats like micro-dramas. The introduction of artificial intelligence in content production and distribution is also expected to enhance efficiency across the content value chain.

As the Asia Pacific video market continues to evolve, these insights from MPA offer a comprehensive overview of the shifting dynamics within the industry, highlighting both opportunities for growth and challenges for traditional broadcasting.