Gregory Launches Major Rebrand as AI-Driven Communications Agency

Gregory FCA has rebranded itself as simply Gregory, marking a significant transformation as it celebrates its 35th anniversary. This rebranding reflects the firm’s evolution into an AI-enabled communications agency, consolidating recent acquisitions and showcasing its expansion into advanced technology platforms. The changes position Gregory as a leader in the rapidly evolving communications landscape, particularly in the realm of artificial intelligence.

The announcement follows a successful year for the agency, which received accolades including the 2025 PR Daily Content Marketing Agency of the Year and the prestigious PRSA Silver Anvil Award for Best AI Integration. With a workforce of 130 employees operating across key cities such as New York, Philadelphia, Boston, and London, Gregory has developed a suite of proprietary AI tools to enhance its service offerings.

Transitioning to an Integrated Communications Model

Founder and CEO Greg Matusky emphasized that the rebrand signifies a fundamental shift in how stories are discovered and trusted in today’s media environment. “Over 35 years ago, we built our business on a simple belief: Powerful storytelling drives real business outcomes,” Matusky shared. He noted that the agency has evolved from a traditional public relations firm into a fully integrated communications partner, combining creative, digital, and AI-driven strategies.

Gregory’s new positioning is centered around three critical pillars:

1. **Human Expertise**: The agency employs in-house AI platforms to analyze audience behavior and optimize messaging, while creative teams manage editorial judgment and content development.

2. **Full-Funnel, Multi-Channel Campaign Execution**: Services now include media relations, social and paid media, creative design, video and podcast production, digital marketing, SEO, email automation, content development, and thought leadership.

3. **Proprietary AI Innovation**: Gregory has developed several AI-powered tools, including the Gregory Influence Engine for financial services, CrisisCalm for real-time crisis response, Lumina for media monitoring, and WriteRelease, an early generative AI tool for crafting press releases.

Meeting Client Demands with Technology-Driven Strategies

President Joseph Anthony highlighted the growing demand for communications partners that combine industry expertise with technology-driven precision. “Clients choose Gregory because we know their sectors as deeply as they do, and we have evolved alongside them,” Anthony stated. He noted that the firm’s evolution reflects a broader trend in the industry, moving from traditional PR practices to a more integrated approach that blends various disciplines to achieve measurable outcomes.

With the rebrand complete, Gregory is strategically positioned to navigate the complexities of a changing communications environment. The agency aims to merge human storytelling with AI-enabled insights, addressing the needs of modern stakeholders, regulators, and audiences.

As Gregory embarks on this new chapter, it seeks to redefine the public relations landscape, pushing the boundaries of how stories are told and shared in an increasingly digital world.