Timothée Chalamet’s ‘Marty Supreme’ Shatters A24 UK Box Office Record

Timothée Chalamet’s latest film, Marty Supreme, has achieved a remarkable milestone by becoming A24’s highest-grossing release in the United Kingdom. As of January 6, the film has amassed $8.6 million at the UK box office, surpassing the previous record set by Alex Garland’s thriller Civil War in just under two weeks.

Released on December 26, Marty Supreme tells the story of Marty Mauser, an arrogant yet confident New Yorker, and features performances by Odessa A’zion, Gwyneth Paltrow, and Tyler, The Creator. The film not only broke box office records but also enjoyed a stellar opening weekend, earning $4.38 million across approximately 130 locations. This launch outperformed Paul Thomas Anderson’s political thriller One Battle After Another, which earned around $3.3 million in its first weekend.

Chalamet’s Unique Marketing Strategies Boost Success

The film’s success can be attributed in part to Chalamet’s innovative marketing strategies, which included global pop-up events for merchandise. In London, thousands of fans and resellers queued for items related to the film, showcasing the star’s immense popularity. Additionally, Chalamet’s remarks about Susan Boyle, a singer from Britain’s Got Talent, resonated with audiences. He emphasized that Boyle “dreamt bigger than all of us” during a recent BBC News interview, prompting fans to gift her the iconic Marty Supreme jacket.

In an unexpected twist, Chalamet addressed rampant online speculation regarding his involvement with British rapper EsDeeKid. He participated in a remixed version of the track “4 Raws,” which quickly went viral, featuring Chalamet alongside an obscured EsDeeKid as they rapped about the film and Chalamet’s relationship with Kylie Jenner.

Critical Acclaim and Awards Recognition

As of January 5, Marty Supreme has also achieved significant success in North America, grossing $57.5 million in the United States and Canada. Chalamet’s performance has garnered critical acclaim, positioning him as a leading contender for the Academy Award for Best Actor. Recently, he received the prestigious Critics’ Choice Award, further solidifying his status in the film industry.

With its compelling storyline and Chalamet’s dynamic performance, Marty Supreme not only marks a new high for A24 but also illustrates the growing influence of innovative marketing and celebrity engagement in driving box office success. As the film continues to captivate audiences, it sets a promising trajectory for both Chalamet and A24 in the competitive landscape of cinema.