Humanz Raises $15 Million to Accelerate M&A Strategy in Influencer Marketing

UPDATE: Humanz, an Israeli influencer marketing platform, has just announced a significant fundraising milestone, raising $15 million to drive its aggressive M&A strategy. This development positions the company to expand its influence in the rapidly evolving marketing landscape as it targets multiple acquisitions through 2026.

In an exclusive interview with Business Insider, Humanz CEO Liran Liberman confirmed that the company has already acquired two companies—Bambassadors, a user-generated content marketplace, and Ubiquitous, an influencer marketing agency—in 2025. The recent funding will enable Humanz to pursue three more acquisitions in the first half of 2026, further solidifying its foothold in the market.

Liberman emphasized the urgent need for expansion by stating, “In this space, there are so many niche players. Imagine a company great in influencer marketing on LinkedIn for B2B or a tech company only doing creator payments. If I can acquire them, we can offer more solutions.”

The funding round included $8 million from debt providers Viola Credit and Mizrahi Bank, marking a strategic investment in Humanz’s M&A endeavors. The company aims to increase this deal to $50 million to support further acquisitions in the coming years.

With a total of $32 million raised to date, Humanz is rapidly scaling its operations, now employing approximately 170 global employees. Liberman revealed that the company was profitable in 2025, but emphasized that growth remains the top priority as they move forward into 2026.

Humanz’s acquisition strategy is particularly focused on enhancing discoverability on AI chat platforms, a key component of marketing in today’s digital landscape. Liberman noted that the company’s acquisition of Ubiquitous was driven by its recognition as a top influencer marketing firm on platforms like ChatGPT. This move signifies a shift towards generative engine optimization (GEO), an evolution of traditional search engine optimization (SEO), which is critical for brands looking to enhance their visibility.

The urgency of Humanz’s strategy is underscored by the increasing competition in the influencer marketing sector, which is projected to be worth $250 billion. Liberman stated, “Humanz is executing a bold, strategic plan to secure a dominant position in the creator economy.”

The company’s pitch deck outlines five major challenges in influencer marketing, including discovery, management, measurement, creator incentives, and payment. By addressing these issues, Humanz aims to streamline content management and enhance communication among key players in the industry—campaign managers, creators, and talent managers.

Humanz’s business model is described as sustainable and scalable, charging a monthly fee of $1,500 along with a 20% share of advertiser payments to influencers. The company lists high-profile clients, including Meta, TikTok, Visa, eBay, Google, Unilever, and Adidas, highlighting its growing influence in the market.

With plans for further acquisitions and a commitment to leveraging AI to transform the creator economy, Humanz is poised to lead the charge in influencer marketing. As they prepare for a series of strategic moves, this developing story will be one to watch closely.

Stay tuned for further updates on Humanz’s M&A activities as they unfold in the coming months.