Shoppers Spend $11.8 Billion Online on Black Friday Deals

Consumers embraced the holiday shopping spirit this year, spending a remarkable $11.8 billion online on Black Friday, according to data from Adobe Analytics. This figure represents a 9.1% increase compared to last year’s spending, showcasing a robust demand for holiday deals despite ongoing economic uncertainties.

On Thanksgiving Day, online shopping also reached new heights, with U.S. consumers spending a record $6.4 billion. This surge in digital retail reflects a significant shift in shopping habits, as more people choose to make purchases from the comfort of their homes, particularly in a challenging economic climate.

In-Store Shopping Experiences a Decline

While online sales flourished, foot traffic in physical stores on Black Friday witnessed a decline. Data from RetailNext, which monitors real-time customer visits, revealed that in-store traffic decreased by 3.6% compared to 2024. This drop, however, is an improvement over the 6.2% decline recorded in the days leading up to Thanksgiving.

The changing shopping patterns highlight a growing preference for online shopping, driven by convenience and a desire to avoid crowded stores. As retailers adapt to this evolving landscape, many are expected to enhance their online offerings and streamline delivery options to cater to the growing number of consumers opting for digital transactions.

Retail experts suggest that the strong online sales figures may offer a glimpse into consumer resilience, as shoppers continue to seek out deals even amid economic fluctuations. This year’s Black Friday spending reflects a shift in priorities for many, with a focus on value and savings as families prepare for the holiday season.

As the holiday shopping season progresses, retailers will be closely monitoring these trends, adjusting strategies to meet the demands of an increasingly digital marketplace.