Christopher Bell Showcases Style and Speed with COOFANDY Partnership

NASCAR Cup Series driver Christopher Bell is merging fashion and racing in a new collaboration with global menswear brand COOFANDY. The partnership, marking COOFANDY’s 10th anniversary, introduces the “Dress the Win” campaign, celebrating achievements both on and off the track. The collaboration emphasizes the importance of confidence and style, whether in a high-speed race or a casual outing.

COOFANDY, known for its commitment to helping men “Dress the Journey,” aims to provide wardrobe staples that enhance confidence. The brand’s offerings are designed to be versatile, timeless, and of high quality, aligning with Bell’s own style philosophy. He believes that what one wears off the track reflects their mindset and level of control, much like the precision required in racing at speeds exceeding 200 miles per hour.

Bell’s Winning Season and the COOFANDY Connection

In 2025, Bell has demonstrated remarkable performance on the track, securing 13 career Cup Series wins. This includes his recent victory at the Bristol Night Race and a substantial $1 million prize at the All-Star Race. His success highlights that speed and precision extend beyond racing; they form a lifestyle that resonates with his personal brand.

During the recent event at Martinsville, both Bell and COOFANDY showcased their collaborative spirit. Fans were treated to a unique style pitstop, featuring a COOFANDY-wrapped Joe Gibbs Racing (JGR) race car. The event provided opportunities for fans to engage with the brand, pick up COOFANDY merchandise, and take photos with Bell. Additionally, a meet and greet with Bell and the head coach of JGR added an exclusive touch to the celebration.

The atmosphere was lively, with the COOFANDY cheerleaders and Victory Angels energizing the crowd and supporting Bell from the grandstands. This celebration underscored the essence of the partnership — that winning is not just about the race, but also about the presentation and confidence that comes with it.

Christopher Bell’s Top Picks from the COOFANDY Collection

At the Martinsville event, Bell donned the COOFANDY light jacket and shared his favorite selections from the COOFANDY x JGR collection. His choices reflect a blend of style and functionality, designed to transition seamlessly from racing to everyday life.

Among his top picks is a versatile quarter zip that offers subtle texture and refined simplicity, making it suitable for various occasions. He also highlighted a striking black-and-white flannel shirt, combining classic style with a touch of racing spirit. Another favorite is a thermal long-sleeve tee, which ensures comfort and durability throughout the day.

Bell’s final selections include a plaid tracksuit, designed for both style and practicality, reinforcing that fashion can be just as dynamic as racing itself.

Through the COOFANDY partnership, Christopher Bell continues to demonstrate that confidence and style are integral to both his racing career and personal brand. As he speeds toward future victories, both on the track and in the fashion world, Bell embodies the essence of “Dress the Win.”